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Advertising as Topic - Statistics & numerical data
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Definition of 'Advertising as Topic'

The act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)

Common names: Advertising as Topic; Advertising as Topics; Advertisement as Topic; Advertisement as Topics

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Sunday, November 22, 2009

Exposure to tobacco on the internet: content analysis of adolescents' internet use.

18 Jul 2009 OBJECTIVE: We performed a content analysis of all Web pages viewed by a random sample of adolescents to describe exposure to tobacco- and smoking-related text and images. METHODS: Adolescents (14-17 years of age) with home Internet access were ... Read more...


An audit of health products advertised for sale on chiropractic Web sites in Canada and consideration of these practices in the context of Canadian chiropractic codes of ethics and conduct.

29 Jun 2009 OBJECTIVE: This study describes the extent to which chiropractors with Web sites practicing in Canada advertise health products for sale and considers this practice in the context of chiropractic codes of ethics and conduct. METHODS: Chiropractic ... Read more...


Consumer awareness and attitudes related to new potential reduced-exposure tobacco product brands.

16 Jun 2009 INTRODUCTION: In recent years, there has been a proliferation of potential reduced-exposure tobacco products (PREPs) marketed that claim to be less harmful or less addictive, compared with conventional cigarettes. Tobacco control scientists have ... Read more...

 

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Technical information about 'Advertising as Topic'

Definition: The act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)

Descriptor UI: D000329

Alternative terms: Advertising as Topic; Advertising as Topics; Advertisement as Topic; Advertisement as Topics;

Allowable Qualifiers: classification; economics; history; legislation & jurisprudence; standards; trends; utilization; statistics & numerical data; ethics; methods;

Tree Number: J01.219.687.274; L01.143.050;

History Note: 2008(1963)

Technical Notes: IM; medical advertising: do not coordinate with MEDICINE; coordinate with subject of advertising & medium if relevant (IM); do not confuse with Publication Type ADVERTISEMENTS for newspaper, magazine, billboard, etc. advertising

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