Advertising as Topic
Research News and Information

Saturday, November 21, 2009

Survey of descriptors on cigarette packs: still misleading consumers?

23 Sep 2009 AIM: In September 2008, the New Zealand (NZ) Commerce Commission issued a warning to the major tobacco companies to remove "light" and "mild" descriptors from cigarette packaging. Despite published evidence that suggested tobacco companies had ... Read more...

[Legal aspects of Web 2.0 in the health field]

7 Sep 2009 Web 2.0 sites are considered to be hosting providers and not publishers of user-generated content. The liability of hosting providers' liability is defined by the law enacted on June 21, 2004, on confidence in the digital economy. Hosting providers ... Read more...

Food and beverage brands that market to children and adolescents on the internet: a content analysis of branded web sites.

30 Aug 2009 OBJECTIVE: To identify food and beverage brand Web sites featuring designated children's areas, assess marketing techniques present on those industry Web sites, and determine nutritional quality of branded food items marketed to children. DESIGN: ... Read more...

Latest indexed articles for 'Advertising as Topic'

These are the very latest articles for this heading:

• Health-care reform: behind the ads. 30 Oct 2009
• Lost in transmission--FDA drug information that never reaches clinicians. 19 Oct 2009
• Tobacco sponsorship of tennis tournament goes ahead because of weak Swiss legislation, says campaigning group. 17 Oct 2009
• MPs vote to ban tobacco displays and cigarette vending machines. 12 Oct 2009
• Are we providers or physicians? 10 Oct 2009
• Survey of descriptors on cigarette packs: still misleading consumers? 23 Sep 2009
• [Does your practice have a professional homepage? Caution: artist social fund!] 15 Sep 2009
• Campaigns to reduce antibiotic use in the US cannot compete with drug advertising, study says. 13 Sep 2009
• [Legal aspects of Web 2.0 in the health field] 7 Sep 2009
• Alcohol and social marketing. 6 Sep 2009
• Food and beverage brands that market to children and adolescents on the internet: a content analysis of branded web sites. 30 Aug 2009
• Correction. Marketing of processed food to young children. 30 Aug 2009
• The pharmaceutical package of the European Commission: empowerment for patients? 30 Aug 2009
• Tobacco under the FDA: a summary of the Family Smoking Prevention and Tobacco Control Act. 30 Aug 2009
• Re: Hooked on drugs. 30 Aug 2009
• Dr Thompson's eye water. 30 Aug 2009
• Marketing strategies for vascular practitioners. 30 Aug 2009
• Search engines continue to advertise rogue online pharmacies. 25 Aug 2009
• A pythonesque situation. 19 Aug 2009
• The effects of TV commercials using less thin models on young women's mood, body image and actual food intake. 18 Aug 2009

See a longer list of these articles.

Technical information about 'Advertising as Topic'

Definition: The act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)

Descriptor UI: D000329

Alternative terms: Advertising as Topic; Advertising as Topics; Advertisement as Topic; Advertisement as Topics;

Allowable Qualifiers: classification; economics; history; legislation & jurisprudence; standards; trends; utilization; statistics & numerical data; ethics; methods;

Tree Number: J01.219.687.274; L01.143.050;

History Note: 2008(1963)

Technical Notes: IM; medical advertising: do not coordinate with MEDICINE; coordinate with subject of advertising & medium if relevant (IM); do not confuse with Publication Type ADVERTISEMENTS for newspaper, magazine, billboard, etc. advertising