Marketing of Health Services
Research News and Information

Sunday, November 22, 2009

The big picture: how social work can effectively utilize photographs.

29 Sep 2009 Social work has struggled with image problems and misperceptions of the profession and the types of services it provides. Photography is a medium that has been used effectively by other professions to change attitudes and perceptions. The present ... Read more...

Public perceptions of health care professionals' participation in pharmaceutical marketing.

30 Aug 2009 Trust in the nurse-patient relationship is maintained not by how professionals perceive their actions but rather by how the public perceives them. However, little is known about the public's view of nurses and other health care professionals who ... Read more...

Marketing strategies for vascular practitioners.

30 Aug 2009 BACKGROUND: A common misconception is that marketing is synonymous with advertising. Marketing by physicians has undergone a transformation from the earlier unacceptable slick sales pitches to a more common sense, tasteful, comprehensive, and well ... Read more...

Latest indexed articles for 'Marketing of Health Services'

These are the very latest articles for this heading:

• Adverse events in randomized trials: neglected, restricted, distorted, and silenced. 24 Oct 2009
• Medicine's NFL draft. 29 Sep 2009
• Pharmacists' role in facilitating evidence-based prescribing for unlabeled use of medications. 29 Sep 2009
• The big picture: how social work can effectively utilize photographs. 29 Sep 2009
• Dental sleep medicine: the "new porcelain veneer"? 29 Sep 2009
• Use of technology in the orthodontic practice: a day in the life. 29 Sep 2009
• The accredited cosmetic facial surgery office: a paradigm shift in oral and maxillofacial surgery. 29 Sep 2009
• Building nonhospital-based platforms for ambulatory orthognathic surgery: facility, anesthesia, and price considerations. 29 Sep 2009
• [Homeopathy observation study. "Criticism yes--libel no"!] 22 Sep 2009
• An academia-industry partnership. 10 Sep 2009
• The Netherlands: regulated competition behind the dykes? 5 Sep 2009
• Rethinking the responsiveness requirement for international research. 3 Sep 2009
• Public perceptions of health care professionals' participation in pharmaceutical marketing. 30 Aug 2009
• The business side of dentistry. 30 Aug 2009
• President's page: longevity, prevention, and health care reform. 30 Aug 2009
• Marketing strategies for vascular practitioners. 30 Aug 2009
• Pricing of pneumococcal vaccines under advance market commitments. 27 Aug 2009
• European Commission takes on Big Pharma. 20 Aug 2009
• Cancer-related direct-to-consumer advertising: awareness, perceptions, and reported impact among patients undergoing active cancer treatment. Aug 2009
• Advocating palliative nursing. 30 Jul 2009

See a longer list of these articles.

Technical information about 'Marketing of Health Services'

Definition: Application of marketing principles and techniques to maximize the use of health care resources.

Descriptor UI: D008389

Alternative terms: Marketing of Health Services; Services, Health Marketing; Marketing, Health Services; Health Services Marketing; Marketing Services, Health; Health Marketing Service; Health Marketing Services; Marketing Service, Health;

Allowable Qualifiers: classification; economics; history; legislation & jurisprudence; organization & administration; standards; trends; utilization; statistics & numerical data; ethics; methods;

Tree Number: J01.219.687.550; N03.219.463.548; N05.300.430.500;

History Note: 80(79); was see under HEALTH RESOURCES 1979

Technical Notes: DF: MARKETING HEALTH SERV