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Persuasive Communication
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Definition of 'Persuasive Communication'

A mode of communication concerned with inducing or urging the adoption of certain beliefs, theories, or lines of action by others.

Common names: Persuasive Communication; Communication, Persuasive; Persuasion; Brainwashing

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Friday, November 20, 2009

Displaying employee testimonials on recruitment web sites: effects of communication media, employee race, and job seeker race on organizational attraction and information credibility.

30 Aug 2009 This study investigated participants' reactions to employee testimonials presented on recruitment Web sites. The authors manipulated the presence of employee testimonials, richness of media communicating testimonials (video with audio vs. picture ... Read more...


"We only did it because he asked us": gendered accounts of participation in a population genetic data collection.

6 Aug 2009 This article draws upon findings from an interview study with twenty-three families about participation in a large-scale population genetic database called, "Generation Scotland: The Scottish Family Health Study" (GS: SFHS). GS: SFHS aspires to ... Read more...


Situations in which questions are valuable.

30 Jul 2009 This column discusses several situations in which questions are valuable. Copyright 2009, SLACK ... Read more...

 

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Technical information about 'Persuasive Communication'

Definition: A mode of communication concerned with inducing or urging the adoption of certain beliefs, theories, or lines of action by others.

Descriptor UI: D010565

Alternative terms: Persuasive Communication; Communication, Persuasive; Persuasion; Brainwashing;

Related Mesh Headings: Propaganda; Psychological Warfare; Suggestion; Behavior Control;

Tree Number: F01.145.209.631; L01.143.762;

History Note: 69

Technical Notes: no qualif

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