Social Marketing
Research News and Information

Saturday, November 21, 2009

Experimental pretesting of hand-washing interventions in a natural setting.

29 Sep 2009 OBJECTIVES: We pretested interventions derived from different domains of behavior change theory to determine their effectiveness at increasing hand washing with soap in a natural setting. METHODS: We installed wireless devices in highway service ... Read more...

A review of the Centers for Disease Control and Prevention's response to the HIV/AIDS crisis among Blacks in the United States, 1981-2009.

29 Sep 2009 Among US racial/ethnic groups, Blacks are at the highest risk of acquiring HIV/AIDS. In response, the Centers for Disease Control and Prevention (CDC) has launched the Heightened National Response to Address the HIV/AIDS Crisis Among African ... Read more...

Effective health risk communication about pandemic influenza for vulnerable populations.

29 Sep 2009 The consequences of pandemic influenza for vulnerable populations will depend partly on the effectiveness of health risk communications. Strategic planning should fully consider how life circumstances, cultural values, and perspectives on risk ... Read more...

Latest indexed articles for 'Social Marketing'

These are the very latest articles for this heading:

• Experimental pretesting of hand-washing interventions in a natural setting. 29 Sep 2009
• A review of the Centers for Disease Control and Prevention's response to the HIV/AIDS crisis among Blacks in the United States, 1981-2009. 29 Sep 2009
• Effective health risk communication about pandemic influenza for vulnerable populations. 29 Sep 2009
• Alcohol and social marketing. 6 Sep 2009
• GMO assessment in Norway: societal utility and sustainable development. 30 Aug 2009
• Increasing equity of access to point-of-use water treatment products through social marketing and entrepreneurship: a case study in western Kenya. 30 Aug 2009
• A legal primer for the obesity prevention movement. 18 Aug 2009
• The role of research in the failure of the alcopops excise in Australia: what have we learned? 15 Aug 2009
• It is time to include cancer and other noncommunicable diseases in the millennium development goals. 12 Aug 2009
• Effectiveness of a social marketing media campaign to reduce oral cancer racial disparities. 30 Jul 2009
• Keep It Up: development of a community-based health screening and HIV prevention strategy for reaching young African American men. 30 Jul 2009
• Big tobacco's new targets. 25 Jul 2009
• The National Children's Study: a golden opportunity to advance the health of pregnant women. 8 Jul 2009
• Paradoxical nutritional deficiency in overweight and obesity: the importance of nutrient density. 4 Jul 2009
• Household ownership and use of insecticide treated nets among target groups after implementation of a national voucher programme in the United Republic of Tanzania: plausibility study using three annual cross sectional household surveys. 30 Jun 2009
• Postage stamps fading as medical education tool. 29 Jun 2009
• Reducing harm from alcohol: call to action. 25 Jun 2009
• Effectiveness and cost-effectiveness of policies and programmes to reduce the harm caused by alcohol. 25 Jun 2009
• Using indoor air quality monitoring in 6 counties to change policy in North Carolina. 13 Jun 2009
• A community-based restaurant initiative to increase availability of healthy menu options in Somerville, Massachusetts: Shape Up Somerville. 13 Jun 2009

See a longer list of these articles.

Technical information about 'Social Marketing'

Definition: Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.

Descriptor UI: D040241

Alternative terms: Social Marketing; Marketing, Social;

Allowable Qualifiers: ethics;

Tree Number: J01.219.687.750; N05.300.430.500.500;

History Note: 2003; use Marketing of Health Services 1980-2002