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Persuasive Communication (Latest Articles)
Latest indexed articles for 'Persuasive Communication'
Articles 161 to 170 of 200:
30 May 2008 
rec_pub_18810951-selling-medicine.htm
Repetition may be key to success in parent-child discussions about sex.
30 May 2008
rec_pub_18577147-repetition-key-success-parent-child-discussions-sex.htm
[Persuasive communications and regular blood donation: an experimental study]
30 May 2008 
This study aimed to: investigate yielding to the dependent variable "behavioral intent to become a regular blood donor", verify the impact of such communications on variance in the dependent variable, examine the single contribution of the external ...
rec_pub_18545766-persuasive-communications-regular-blood-donation-experimental-study.htm
30 May 2008 
The authors investigated the predictive utility of people's subjective assessments of whether their evaluations are affect- or cognition driven (i.e., meta-cognitive bases) as separate from whether people's attitudes are actually affect- or ...
rec_pub_18505310-affective-cognitive-meta-bases-attitudes-unique-effects-information.htm
Research note: social catalysts in health promotion implementation.
30 May 2008 Recent work carried out by WHO has recognised that an assets based approach to health promotion is crucial to support the promotion of population health and to reduce health inequalities. The assets approach was applied in a project aimed at ...
rec_pub_18477757-research-note-social-catalysts-health-promotion-implementation.htm
Initial outcomes of the VERB campaign: tweens' awareness and understanding of campaign messages.
30 May 2008 BACKGROUND: Assessing the immediate effects of mass-media campaigns provides early evidence of campaign reach into the defined target populations. Assessing these effects early in a multi-year campaign allows for better message targeting in ...
rec_pub_18471604-initial-outcomes-verb-campaign-tweens-awareness-understanding.htm
30 May 2008 The VERB campaign promoted physical activity to U.S. children aged 9-13 years (tweens) by surrounding them with appealing messages that were associated with the VERB brand and tag line It's what you do! To maximize the impact of the campaign, VERB ...
rec_pub_18471600-the-verb-campaign-s-strategy-reaching-african-american-hispanic-asian.htm
Bringing "play" to life: the use of experiential marketing in the VERB campaign.
30 May 2008 Given the abundance of advertising and media that children and adolescents are exposed to today, it is increasingly important to incorporate nontraditional channels and venues in strategies designed to reach them. One such channel that the CDC's ...
rec_pub_18471599-bringing-play-life-use-experiential-marketing-verb-campaign.htm
The patient's view: issues of theory and practice.
30 May 2008 Almost all the knowledge now produced about psychiatry includes what is called "the patient's or client's perspective." This paper analyzes how this notion has been framed in the discourses on mental health over the last two decades, particularly in ...
rec_pub_18299968-the-patient-s-view-issues-theory-practice.htm
The 'Sydney Principles' for reducing the commercial promotion of foods and beverages to children.
27 May 2008 A set of seven principles (the 'Sydney Principles') was developed by an International Obesity Taskforce (IOTF) Working Group to guide action on changing food and beverage marketing practices that target children. The aim of the present communication ...
rec_pub_18510788-the-sydney-principles-reducing-commercial-promotion-foods-beverages.htm
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