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Persuasive Communication (Latest Articles)
Latest indexed articles for 'Persuasive Communication'
Articles 181 to 190 of 200:
29 Apr 2008
OBJECTIVE: This research investigates whether warning viewers about the presence of embedded messages in the content of a television episode affects viewers' drinking beliefs and whether audience connectedness moderates the warning's impact. METHOD: ...
rec_pub_18432390-embedded-alcohol-messages-television-series-interactive-effect.htm
Why (and when) clinicians compel treatment of anorexia nervosa patients.
29 Apr 2008
OBJECTIVE: This paper addresses the question of the circumstances which lead clinicians to use legal coercion in the management of patients with severe anorexia nervosa, and explores similarities and differences between such formal coercion and ...
rec_pub_18059050-why-clinicians-compel-treatment-anorexia-nervosa-patients.htm
30 Mar 2008
rec_pub_19397246-the-ceo-sales-person.htm
Extended parallel process model and H5N1 influenza virus.
30 Mar 2008
This study integrated the Extended Parallel Process Model and forewarning cues to assess the promotion of preventive measures against the H5N1 influenza virus, a significant health threat that affects Asia, Europe, and the USA. There are two types ...
rec_pub_18567223-extended-parallel-process-model-h5n1-influenza-virus.htm
Use and abuse in the fame game.
30 Mar 2008
rec_pub_18540557-use-abuse-fame-game.htm
30 Mar 2008
The authors examined the perceived and actual impact of exposure to conspiracy theories surrounding the death of Diana, Princess of Wales, in 1997. One group of undergraduate students rated their agreement and their classmates' perceived agreement ...
rec_pub_18512419-the-hidden-impact-conspiracy-theories-perceived-actual-influence.htm
30 Mar 2008
The current study examines eating regulation in the context of romantic relationships. One hundred and four heterosexual couples provided information about their weight, satisfaction with their partners' bodies, weight concerns, healthy dieting ...
rec_pub_18420775-romantic-relationships-eating-regulation-investigation-partners.htm
30 Mar 2008
Attitudinal ambivalence has been found to increase processing of attitude-relevant information. In this research, the authors suggest that ambivalence can also create the opposite effect: avoidance of thinking about persuasive messages. If ...
rec_pub_18340037-attitudinal-ambivalence-message-based-persuasion-motivated-processing.htm
Cost-effectiveness analysis of a statewide media campaign to promote adolescent physical activity.
24 Mar 2008
A cost-effectiveness analysis of a statewide social marketing campaign was performed using a statewide surveillance survey distributed to 6th through 12th graders, media production and placement costs, and 2000 census data. Exposure to all three ...
rec_pub_18367641-cost-effectiveness-analysis-statewide-media-campaign-promote.htm
12 Mar 2008
Three experiments tested the hypothesis that need for affect and need for cognition influence receptivity to affect- and cognition-based persuasive messages. Experiment 1 found that an affective message elicited more positive attitudes among ...
rec_pub_18344496-should-persuasion-affective-cognitive-moderating-effects-need-affect.htm
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