Persuasive Communication (Latest Articles)

Latest indexed articles for 'Persuasive Communication'

Articles 51 to 60 of 200:

How consumers evaluate eWOM (electronic word-of-mouth) messages.

30 Mar 2009 This experiment explored how consumers evaluate electronic word-of-mouth (eWOM) messages about products. Each participant was exposed a 10-message set in a single board. Five groups were manipulated in terms of their ratios of positive and negative ...
rec_pub_19072076-how-consumers-evaluate-ewom-electronic-word-mouth-messages.htm

Innovative service or proselytizing: exploring when services delivery becomes a platform for unwanted religious persuasion.

30 Mar 2009 In this article, the authors explore the question: When does services delivery cross the line and become an opportunity for proselytizing? The authors posit that social workers have a justifiable concern for usurping their professional and ...
rec_pub_19366164-innovative-service-proselytizing-exploring-services-delivery-platform.htm

Leadership and artful persuasion.

27 Feb 2009
rec_pub_19492770-leadership-artful-persuasion.htm

Uncanny scripts: understanding pharmaceutical emplotment in the aboriginal context.

27 Feb 2009 This article outlines a new social reality of global psycho-pharmaceutical prescribing: the pharmaceutical family, or ;phamily.' Ethnographic case studies from Manitoba, Canada (2002 to 2004) show how pharmaceutical emplotment, involving a synergy ...
rec_pub_19293283-uncanny-scripts-understanding-pharmaceutical-emplotment-aboriginal.htm

Belief in a just world, social influence and illness attributions: evidence of a just world boomerang effect.

27 Feb 2009 Characteristics of individuals and illnesses can both influence receptivity to preventative health messages. We examined whether receptivity to health messages depends on interactions between illness characteristics and dispositional concern for ...
rec_pub_19237493-belief-just-world-social-influence-illness-attributions-evidence-just.htm

Raising awareness of hypertension risk through a web-based framing intervention: does consideration of future consequences make a difference?

27 Feb 2009 Approximately, one third of people with hypertension are unaware that they have the condition. However, little research has explored the efficacy of interventions to raise awareness of this serious problem. This study had two main objectives: (1) To ...
rec_pub_19235080-raising-awareness-hypertension-risk-web-based-framing-intervention.htm

Black youth's personal involvement in the HIV/AIDS issue: does the public service announcement still work?

27 Feb 2009 Recent public service announcements (PSAs) directed toward Black youth utilize various formats and appeals to stimulate a motivated cognitive process that engenders personal involvement in the HIV/AIDS issue. The Elaboration Likelihood Model (ELM) ...
rec_pub_19283541-black-youth-s-personal-involvement-hiv-aids-issue-does-public-service.htm

Practicing what they preach: health behaviors of those who provide health advice to extensive social networks.

27 Feb 2009 As a way of identifying a conduit to disseminate health information, this study aims to explore health behaviors and attitudes of a unique group of extensively socially-networked individuals who regularly are asked for their health advice. ...
rec_pub_19283537-practicing-preach-health-behaviors-provide-health-advice-extensive.htm

Why do adolescent health researchers ignore the impact of the media?

27 Feb 2009
rec_pub_19237104-why-adolescent-health-researchers-ignore-impact-media.htm

Securing the board's buy-in.

27 Feb 2009
rec_pub_19441214-securing-board-s-buy-in.htm

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