Research article summary (published 30 Oct 1994):

When traditional strategies don't apply. Publicity campaign raises yearly census 36 percent. Hospice Care of Rhode Island, Pawtucket.

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Journal and publication information

Publication Type: Journal Article

Journal: Profiles in healthcare marketing (Profiles Healthc Mark), published in UNITED STATES. (Language: eng)

Reference: -1994 Nov-Dec; vol (issue 62) : pp 22-31

Dates: Created 1995/01/06; Completed 1995/01/06; Revised 2004/11/17;

PMID: 10138668, status: MEDLINE (last retrieval date: 2/18/2009, IMS Date: )

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MeSH headings (categories)

This article was linked to the MESH Headings shown below.

Hospice Care - psychology; standards Hospices - organization & administration Humans Marketing of Health Services - methods Mass Media

Mass Media Organizations, Nonprofit Pamphlets Quality of Life Rhode Island

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