Effects of pro- and anti-tobacco advertising on nonsmoking adolescents' intentions to smoke.

Full Abstract

PURPOSE: To determine the effects of pro- and anti-tobacco advertising on nonsmoking adolescents' intention to smoke in a single cohort. METHODS: All ninth graders at seven public high schools were invited to participate in a study on adolescent tobacco use; 59.0% participated (n = 1229; active positive parental consent required). Adolescents who self-identified as never having smoked even a puff of a cigarette (n = 512) completed a self-administered questionnaire that included questions on intention to smoke in the near future and tobacco advertising. Independent variables used to predict intention included exposure to, recognition of, and receptivity and attitudes toward pro-tobacco and anti-tobacco advertising. Potential confounding variables included gender, race/ethnicity, smoking influences (adult household members, siblings, and friends), socioeconomic status, stress, and depression. Data analysis used logistic regression. RESULTS: DEMOGRAPHICS: 50.5% female, average age 14.9 +/- 0.4 years old at baseline, and varied race. Those variables found to be significant predictors of intention to smoke included: (positive, or increased intention) recognition of brand of favorite advertisement, willingness to use or wear tobacco-branded products, stress, and having friends who smoke and (negative, or decreased intention) agreement with anti-tobacco advertising and having a live-in father who smokes. CONCLUSIONS: Although anti-tobacco advertising has a protective effect, it was unable to counteract the effects of pro-tobacco advertising in the same cohort. Copyright Society for Adolescent Medicine, 2003

Author information

Author/s: Straub, Diane M (DM); Hills, Nancy K (NK); Thompson, Pamela J (PJ); Moscicki, Anna Barbara (AB);

Affiliation: Division of Adolescent Medicine, University of California, San Francisco, San Francisco, California, USA.

Journal and publication information

Publication Type: Journal Article; Research Support, Non-U.S. Gov't

Journal: The Journal of adolescent health : official publication of the Society for Adolescent Medicine (J Adolesc Health), published in United States. (Language: eng)

Reference: 2003-Jan; vol 32 (issue 1) : pp 36-43

Dates: Created 2002/12/31; Completed 2003/04/03; Revised 2007/11/15;

PMID: 12507799, status: MEDLINE (last retrieved date: 2/18/2009)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

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