A metacognitive approach to "implicit" and "explicit" evaluations: comment on Gawronski and Bodenhausen (2006).

Full Abstract

A metacognitive model (MCM) is presented to describe how automatic (implicit) and deliberative (explicit) measures of attitudes respond to change attempts. The model assumes that contemporary implicit measures tap quick evaluative associations, whereas explicit measures also consider the perceived validity of these associations (and other factors). Change in explicit measures is greater than implicit measures when new evaluative associations are formed and old associations are rejected. Implicit measure change is greater than explicit when newly formed evaluative associations are rejected. When implicit and explicit evaluations conflict, implicit ambivalence can occur. The authors relate the MCM to the associative-propositional evaluation model and explain how the MCM builds on the attitude strength assumptions of the elaboration likelihood model of persuasion.

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Author information

Author/s: Petty, Richard E (RE); Briñol, Pablo (P);

Affiliation: Department of Psychology, Ohio State University, Columbus, OH 43210, USA. petty.1(-atsign-)osu.edu

Journal and publication information

Publication Type: Comment; Journal Article

Journal: Psychological bulletin (Psychol Bull), published in United States. (Language: eng)

Reference: 2006-Sep; vol 132 (issue 5) : pp 740-4; discussion 745-50

Dates: Created 2006/08/16; Completed 2006/10/04;

PMID: 16910751, status: MEDLINE (last retrieval date: 12/26/2008)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

Comments and Corrections

CommentOn: Psychol Bull. 2006 Sep;132(5):692-731. (PMID: 16910748)

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MeSH headings (categories)

This article was linked to the MESH Headings shown below.

Association
Attitude
Cognition - physiology

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