Documentary effort.

Full Abstract

This spring, Virtua Health, the largest health system in Southern New Jersey, launched an innovative campaign aimed at raising overall awareness of its facilities by documenting real-life patients undergoing a variety of experiences (e.g., breast cancer, high-risk pregnancy, spine surgery, and minimally-invasive knee replacement surgery). The effort, called "The Virtua Experience" became a 30-minute hospital documentary that aired on Philadelphia's NBC affiliate this summer.

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Author information

Journal and publication information

Publication Type: Journal Article

Journal: Profiles in healthcare communications (Profiles Healthc Commun), published in United States. (Language: eng)

Reference: -2006 Sep-Oct; vol 22 (issue 5) : pp 15-21, 2

Dates: Created 2006/10/19; Completed 2006/11/28;

PMID: 17048760, status: MEDLINE (last retrieval date: 12/26/2008)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

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MeSH headings (categories)

This article was linked to the MESH Headings shown below.

Humans
Marketing of Health Services - methods
Multi-Institutional Systems
Narration

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