Female youths' perceptions of smoking in popular films.

Full Abstract

In this study, the authors used focus group interviews to explore how female adolescents in a Canadian high school interpreted and used tobacco imagery in films in their daily lives. Findings from interviews with 20 smokers led them to argue that smoking scenes in films might stimulate youth smoking and that cigarettes are an important symbol in youth peer groups with explicit social meanings and functions. Their analysis of interviews with 17 nonsmokers revealed that although the majority noticed smoking in movies, it did not detract from their viewing experience. Although both smokers and nonsmokers were aware that tobacco placements in films served as a form of product promotion, they typically focused on smoking's function as a dramatic device for character development rather than its promotional value. Overall, both groups appeared capable of critical readings of smoking in films but tended not to use these capabilities when viewing movies.

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Author information

Author/s: Jetté, Shannon (S); Wilson, Brian (B); Sparks, Robert (R);

Affiliation: University of British Columbia, Vancouver, British Columbia, Canada.

Journal and publication information

Publication Type: Journal Article

Journal: Qualitative health research (Qual Health Res), published in United States. (Language: eng)

Reference: 2007-Mar; vol 17 (issue 3) : pp 323-39

Dates: Created 2007/02/15; Completed 2007/04/17; Revised 2007/11/15;

PMID: 17301341, status: MEDLINE (last retrieval date: 12/26/2008)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

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