Communication and diet: an overview of experience and principles.

Full Abstract

As nutrition officials face the need to address widespread chronic obesity and its associated diseases, many have turned to media campaigns as a strategy for reaching large audiences. In the past, such efforts have had mixed results. Examples of successful and unsuccessful major public health campaigns are presented, including a small number related to diet. One implication of the analysis of those cases is the importance of obtaining high levels of exposure to messages. Several strategies for maximizing exposure are elaborated, including the use of paid advertising, relying on donated time, and earning coverage through media advocacy.

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Author information

Author/s: Hornik, Robert (R); Kelly, Bridget (B);

Affiliation: Center of Excellence in Cancer Communication Research, Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.

Journal and publication information

Publication Type: Journal Article; Review

Journal: Journal of nutrition education and behavior (J Nutr Educ Behav), published in Canada. (Language: eng)

Reference: -2007 Mar-Apr; vol 39 (issue 2 Suppl) : pp S5-12

Dates: Created 2007/03/05; Completed 2007/05/11;

PMID: 17336806, status: MEDLINE (last retrieval date: 12/26/2008)

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MeSH headings (categories)

This article was linked to the MESH Headings shown below.

Communication
Diet - standards
Health Education - methods
Health Promotion - methods

Health Promotion - methods
Humans
Obesity - prevention & control
Public Health

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