Research article summary (published 30 Mar 2007):

Assertiveness and aggressiveness as potential moderators of verbal behaviors following unsatisfactory service.

Full Abstract

This research is an extension of earlier studies that examined Assertiveness and Aggressiveness as potential moderators of verbal intentions. A sample of 127 women and 137 men participated in the survey which used random residential telephone numbers. Respondents ranged in age from 18 to 71 years (M=33.2, SD= 12.4), with men making up 51.9% of the total sample. Those respondents classified as having an Aggressive interaction style were least likely to have discussed their unsatisfactory service encounters. The nature of the verbal communications was negative for all four interaction styles investigated. Similar to previous findings, men and women were equally Assertive, but men were more likely to be Aggressive when engaging in marketplace interactions.

Learn Faster Today      Improve your study skills

Author information

Author/s: Swanson, Scott R (SR);

Affiliation: Department of Marketing, School of Business and Economics, University of Wisconsin-Whitewater, 800 West Main Street, Whitewater, WI 53190-1790, USA. swansons@uww.edu

Journal and publication information

Publication Type: Journal Article

Journal: Psychological reports (Psychol Rep), published in United States. (Language: eng)

Reference: 2007-Apr; vol 100 (issue 2) : pp 467-75

Dates: Created 2007/06/13; Completed 2007/07/10;

PMID: 17564221, status: MEDLINE (last retrieval date: 11/6/2008)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

External Links for this article (including full text providers, if available):

Click Electronic Full-text Provider Links to see options for finding the electronic full text links to this article. Note there may be a subscription or fee required for access to the full text. See our FAQ for information on finding FREE full text articles.

This article may also be located in paper journal collections available in many libraries. Use the Journal and Publication Information above to find the full article.

MeSH headings (categories)

This article was linked to the MESH Headings shown below.

Adolescent Adult Affect Aged Aggression - psychology Assertiveness Communication

Communication Female Humans Male Middle Aged Questionnaires Verbal Behavior

Related articles

These are the highest related articles currently in the database:

• Assertiveness training to prevent verbal abuse in the OR. 30 Dec 2003
• Verbal aggressiveness and state anxiety of volleyball players and coaches. 29 Sep 2006
• Associations of students' self-reports of their teachers' verbal aggression, intrinsic motivation, and perceptions of reasons for discipline in Greek physical education classes. 30 Mar 2006
• [A concept analysis of assertiveness] 30 May 2006
• Stopping the word war. 30 Aug 2000
• On the relation between 2D:4D and sex-dimorphic personality traits. 30 Jan 2008
• Brief commentary on "perceived verbal aggressiveness of coaches in volleyball and basketball: a preliminary study". 30 May 2007
• Perceived verbal aggressiveness of coaches in volleyball and basketball: a preliminary study. 29 Sep 2006
• Social competence among urban minority youth entering middle school: relationships with alcohol use and antisocial behaviors. 30 Dec 2005
• Moderators of environmental intervention effects on diet and activity in youth. 27 Dec 2006

See 100+ related articles.

Related Article Map

Legend: - FREE Full text Article. - Abstract only. - Title only. More help.

See a large map of 100+ related articles.