Research article summary (published 29 Apr 2008):

A paper-format group performance test for measuring the implicit association of target concepts.

Full Abstract

We developed a paper test utilizing a mechanism for measuring implicit association similar to that used in the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). The target concepts were buried among positive and negative words on a piece of paper. Examinees marked the targets as "bad" or "good" in one task and conversely in the other, along with the evaluative words. Instead of reaction times, we counted the number of words marked in 20 sec for each task. This procedure allowed group administration. We calculated the implicit measure using the difference in the average number of words marked in the task pairs. The results of a test administered to 82 undergraduates with three different targets showed significant correlations (rs = .26-.35) with the results of IAT administered to the same participants. It also showed significant reliability (rs = .56-.71). We discuss the practical usability of the test with application studies conducted in various areas.

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Author information

Author/s: Mori, Kazuo (K); Uchida, Akitoshi (A); Imada, Rika (R);

Affiliation: Tokyo University of Agriculture and Technology, Tokyo, Japan. kaz-mori(-atsign-)cc.tuat.ac.jp

Journal and publication information

Publication Type: Journal Article; Research Support, Non-U.S. Gov't; Validation Studies

Journal: Behavior research methods (Behav Res Methods), published in United States. (Language: eng)

Reference: 2008-May; vol 40 (issue 2) : pp 546-55

Dates: Created 2008/06/04; Completed 2008/07/30;

PMID: 18522066, status: MEDLINE (last retrieval date: 11/6/2008)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

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MeSH headings (categories)

This article was linked to the MESH Headings shown below.

Affect Data Collection - methods Humans Psychometrics - methods

Reproducibility of Results Sensitivity and Specificity Unconscious (Psychology) Word Association Tests

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