Research article summary (published 8 Jan 2009):

A practitioner's guide to persuasion: an overview of 15 selected persuasion theories, models and frameworks.

Full Abstract

OBJECTIVE: To provide a brief overview of 15 selected persuasion theories and models, and to present examples of their use in health communication research. RESULTS: The theories are categorized as message effects models, attitude-behavior approaches, cognitive processing theories and models, consistency theories, inoculation theory, and functional approaches. CONCLUSIONS: As it is often the intent of a practitioner to shape, reinforce, or change a patient's behavior, familiarity with theories of persuasion may lead to the development of novel communication approaches with existing patients. PRACTICE IMPLICATIONS: This article serves as an introductory primer to theories of persuasion with applications to health communication research. Understanding key constructs and general formulations of persuasive theories may allow practitioners to employ useful theoretical frameworks when interacting with patients.

Author information

Author/s: Cameron, Kenzie A (KA);

Affiliation: Division of General Internal Medicine and Center for Communication in Healthcare at the Institute for Healthcare Studies, Northwestern University Feinberg School of Medicine, Chicago, IL 60611, USA. k-cameron(-atsign-)northwestern.edu

Journal and publication information

Publication Type: Journal Article; Review

Journal: Patient education and counseling (Patient Educ Couns), published in Ireland. (Language: eng)

Reference: 2009-Mar; vol 74 (issue 3) : pp 309-17

Dates: Created 2009/02/23; Completed 2009/06/02;

PMID: 19136229, status: MEDLINE (last retrieval date: 6/2/2009, IMS Date: 02 Jun 2009 00:00:00)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

External Links for this article
(including full text providers, if available):

Click Electronic Full-text Provider Links to see options for finding the electronic full text links to this article. Note there may be a subscription or fee required for access to the full text. See our FAQ for information on finding FREE full text articles.

This article may also be located in paper journal collections available in many libraries. Use the Journal and Publication Information above to find the full article.

MeSH headings (categories)

This article was linked to the MESH Headings shown below.

Attitude to Health Cognition Cognitive Dissonance Fear Health Behavior Health Knowledge, Attitudes, Practice Humans Models, Educational Models, Psychological

Models, Theoretical Motivation Patient Education as Topic - organization & administration Persuasive Communication Professional-Patient Relations Psychology, Educational Reinforcement (Psychology) Research - organization & administration Semantics

Related articles

This article has not been indexed for related articles as yet, however you can still use the live related article search links below.

See 100+ related articles.

See a large map of 100+ related articles.