Research article summary (published 29 Jun 2009):

Incidental experiences of regulatory fit and the processing of persuasive appeals.

Full Abstract

This article examines how the subjective experiences of "feeling right" from regulatory fit and of "feeling wrong" from regulatory non-fit influence the way people process persuasive messages. Across three studies, incidental experiences of regulatory fit increased reliance on source expertise and decreased resistance to counterpersuasion, whereas incidental experiences of regulatory non-fit increased reliance on argument strength and increased resistance to counterpersuasion. These results suggest that incidental fit and non-fit experiences can produce, respectively, more superficial or more thorough processing of persuasive messages. The mechanisms underlying these effects, and the conditions under which they should and should not be expected, are discussed.

Author information

Author/s: Koenig, Anne M (AM); Cesario, Joseph (J); Molden, Daniel C (DC); Kosloff, Spee (S); Higgins, E Tory (ET);

Affiliation: Department of Psychology, University of San Diego, CA 92110, USA. akoenig(-atsign-)sandiego.edu

Grants: MH39429 (Agency:NIMH NIH HHS)

Journal and publication information

Publication Type: Journal Article; Research Support, N.I.H., Extramural

Journal: Personality and social psychology bulletin (Pers Soc Psychol Bull), published in United States. (Language: eng)

Reference: 2009-Oct; vol 35 (issue 10) : pp 1342-55

Dates: Created 2009/09/04; Completed 2009/10/19;

PMID: 19571272, status: MEDLINE (last retrieval date: 10/19/2009, IMS Date: )

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

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MeSH headings (categories)

This article was linked to the MESH Headings shown below.

Adolescent Anticipation, Genetic Cues Culture Decision Making Female Humans Internal-External Control

Internal-External Control Male Motivation Persuasive Communication Social Identification Social Perception Socialization Young Adult

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