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| Research article summary (published 30 Jul 2009): |
Psychological characteristics of Internet dating service users: the effect of self-esteem, involvement, and sociability on the use of Internet dating services.
Full Abstract
This study explores the three major consumer characteristics that underlie the use of Internet dating services: self-esteem, involvement in romantic relationships, and sociability. A significant three-way interaction effect among these factors emerged. Among sociable people, individuals with high self-esteem are more likely to use Internet dating services than are those with low self-esteem when they are highly involved in romantic relationships. The opposite pattern was revealed for sociable people, however, when they are less involved in romantic relationships. That is, individuals with low self-esteem used Internet dating services more often than did those with high self-esteem when romantic relationships were not important. The implications for academic researchers and practitioners are discussed.
Author information
Author/s: Kim, Mikyoung (M); Kwon, Kyoung-Nan (KN); Lee, Mira (M);
Affiliation: Department of Advertising, Public Relations, and Retailing, College of Communication Arts and Science, Michigan State University, East Lansing, Michigan 48824, USA. kimmi3(-atsign-)msu.edu
Journal and publication information
Publication Type: Journal Article
Journal: Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society (Cyberpsychol Behav), published in United States. (Language: eng)
Reference: 2009-Aug; vol 12 (issue 4) : pp 445-9
Dates: Created 2009/07/27; Completed 2009/10/26;
PMID: 19630586, status: MEDLINE (last retrieval date: 10/26/2009, IMS Date: )
Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.
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